fraserspeirs: WWDC, those “Top Secret” features and why your NDA observance matters to me

fraserspeirs: WWDC, those “Top Secret” features and why your NDA observance matters to me:

but it was still irritating to be told that there is still material that is “too secret” for developers. It cost us five digits to get our team down there, and to be told flat out that, sorry we’re not going to tell you everything about Leopard, kind of ruffled my feathers a little bit, even though I understand where they’re coming from.

I have a different take. While poking fun at Microsoft was fun and Steve and the Apple team clearly had a good time doing it, I took away two things from the “there are even more intersting top secret things” comment.

1) I felt Steve understood that the keynote would be considered low-key (or flat, or boring, or… etc); by coming out up front and noting that not everything in Leopard was being disclosed now was a way of avoiding having CNET do the “leopard sucks, apple is doomed (again)” article. at least until january.

2) Whatever wasn’t disclosed, it doesn’t have developer interfaces to worry about like Time Machine has, so developers didn’t need an advance notice to be ready to use it when it ships.

3) steve’s gotta have a rabbit to pull out of his hat in January. You can’t see him NOT keeping some juicy stuff for january, can you?

I think way too much is being made of this, but then, that’s normal…. (grin)

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