Apple blogger calls “bullshit” on me « Scobleizer – Tech Geek Blogger

Apple blogger calls “bullshit” on me « Scobleizer – Tech Geek Blogger:

To be perfectly honest, I think the reason more people at Apple don’t blog is that they’re way too busy working to blog. Plenty of my former co-workers have personal blogs. But, you can see periods where they don’t post for days. It’s because they have a project that is all-consuming. Blogs without postings don’t get regular readership.

There are also plenty of other communications vehicles, as pointed out, where Apple talks, or has customer forums. Apple eNews, Apple Hot News, Discussion forums, iTunes reviews, Apple Store reviews, mailing lists. Also, the feedback links on product pages do get read by the appropriate people. And responded to. But if the appropriate person responded publicly to every single message, the appropriate person wouldn’t be able to actually fix anything, they’d be communicating all day. That’s not really meaning to be an excuse, just reality of how much attention there is.

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  • http://profile.typekey.com/apontious/ Andrew Pontious

    The other thing to keep in mind is that, if you’re a popular blogger, readers could infer merely by your silences what’s going on at Apple or in your department. Trying to get a release out, etc.
    So even saying nothing could give stuff away, if you’d been constantly prolific up until then.

  • http://www.majid.info/ Fazal Majid

    Andrew Orlowski at The Register has this theory that companies that have embraced blogging like Sun or Microsoft are underperforming because everybody is too busy blogging to do real work.
    I don’t know if I agree with that, but there is a kernel of truth in that blogging is another way to goof off in companies lacking direction.