Marc’s post focuses on how blogging has in some ways usurped traditional forms of publishing (books etc). But I think R/WW commenter jm actually hit on a more interesting tension – between blogging as a social communications tool and social networks like MySpace/Facebook. Matthew Ingram has (as always) a great perspective on this, in a post entitled Do blog comments still matter?. Like Matthew, I think comments are vitally important to a blog.
Are they?
What are the top blogs according to Technorati?
Engadget, Boing Boing, Gizmodo, and Techcrunch.
It’s a subjective opinion, but are the comments you find on Engadget or Gizmodo or Techcrunch actually contributing to the conversation? What percentage of them are variations of “first post” crap, or people trying to show how smart or funny they are?
And boing boing? No comments. just trackbacks.
The most popular blogs aren’t very social. they’re very much of the publication form that Marc Andressen is talking about. I’d argue that the whole “social networking” thing we all talk about is actually one niche, and not necessarily a major niche, of the larger ecosystem that blogs are and live in. And it’s clear the most popular ones are ones that model themselves on being online forms of more traditional publications. (I just wish they didn’t all want to be Spy magazine… but that’s just me..)
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