The ever-evolving Macworld Expo
The ever-evolving Macworld Expo | Editors’ Notes | Macworld:
Apple certainly has a point when it says that it has more ways of reaching out to consumers than ever before, and if you’ve paid attention to Steve Jobs’ keynote addresses over the years, Apple’s decision probably didn’t come as a huge shock. He’s mentioned repeatedly how many multiples of Macworld Expo attendees the Apple retail stores welcome.
But it’s a world of difference to give mall shoppers a cursory, superficial introduction to the Macintosh platform, the iPhone and the iPod, and showing them a handful of accessories and software applications, compared to the Macworld Expo experience. To that end, Macworld Expo won’t be easily replaced or duplicated by a trip to the Apple Store, no matter what Apple says.
You know, I was just thinking… (always dangerous)
The one thing I haven’t heard is how the Mac community, publications, bloggers and enthusiasts can replace the lost exposure third parties are going to have following Apple’s ending of their work with Macworld. With a cooperative effort, modern internet technologies, some careful thought and some sweat equity, doesn’t it seem we can create something that’ll help replace this? And maybe make it better by making it permanent, not a one week death march that soon turns into a blur?
Seems to me there’s a cat to bell here.
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