The many rumors of Apple’s final Macworld » VentureBeat
The many rumors of Apple’s final Macworld » VentureBeat:
The Macworld Expo, formerly the most anticipated Apple event of the year (before Apple kicked out its legs by pulling Steve Jobs and announcing it was pulling out entirely next year), starts on Monday. Not surprisingly, rumors of what we can expect from Apple at the event are all over the map. Apple’s senior vice president of product marketing, Phil Schiller, will be giving the keynote address in place of Jobs and he certainly will have some things to announce, but what?
I find the low expectations for this keynote fascinating. It’s almost as if Apple is planning that. Maybe they are. Why?
Well, one reason might be because there’s nothing much special to talk about. Always a distinct possibility.
But — what better way to kick off the Steve Jobs transition and turn it into a non-issue than to have Steve pull out from the keynote, announce it’s leaving the macworld trade show after this year, and then use this final keynote to introduce something really different, revolutionary and blows our minds. Now THAT would be the way to start shutting up the “apple iz doomed without Steve” crowd.
I have no reason to think that other than this lack of hype going into this keynote seems very orchestrated, and that, to me, indicates Apple might be up to something.
We’ll know next week, right?
The rumors:
One of the better and more balanced look at the rumors circulating recently. Well worth a read.
Me? I’m staying out of the rumor mill. But I will point back to something I said back in early November. I still think it makes sense to see the Mini and the Apple TV merge and turn into the first generation of whatever Apple plans on having live in your living room with you for the next decade…
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