A quick Apple note

What’s wrong with the Sharks?
Those of you wondering about the new gig....

Mitch Wagner at Information Week just published a piece called Where Does Apple Go From Here in which I’m quoted. That’s created a few more requests for interviews or emails with questions, which is nice.

But.

Having just gone to work for someone who is going to be in direct competition with a part of Apple, I need to be careful here. The only reason I agreed to talk to Mitch (a few weeks back while I was still at Laszlo…) was that he and I go way back, and I know and trust him to quote accurately and use what I said reasonably, and at that, we talked at some length about what i wouldn’t go near, and how we’d disclaim the conflict before we agreed to move forward. And at that, I was still a bit uncomfortable doing it.

So for the time being, I’m going to be quite — discrete — on what I say about Apple, to avoid the possible conflicts that might arise. I’ll explicitly avoid going into things where there’s going to be direct competition. That’s the only safe and sane approach, not because I”m worried about what my new employer might say (“I’m not!”) but beacuse I know it’s inevitable that sooner or later, some of the fanboy press I love so dearly will take something out of context or blow something out of perspective, and then bad things happen, and I don’t particularly want to make it easy to paint that target on my chest again.

This also goes for talking to the “professional” press. Just too many chances for misinterpretation and yes, I have been badly misquoted in the past, thank you, and that’s no fun, either. So unless I know you and your writing and trust you, the answer is “not right now” and will be for the forseeable future. And even if I know you and trust you, it might still be.

We’ll see how things go as this all moves forward and adjust this policy as it makes sense, but right now, I’m trying to focus on looking forward more than rehashing the past (and at least two of the interview requests I got were little more than asking me the same questions Mitch asked, evidnetly in hope of getting the same answer without having to credit his publication for the quote. Hmm…)

Hope you all understand, but even I’ve finally learned that if you come across a door that says “free floggings inside”, it’s probably smarter to stay outside where they actually have to chase you down to flog you…And the potential conflicts (real or perceived here) are just an endless series of doors waiting to be opened to show the flogging gear or rabid weasels inside.

Fortunately, there are plenty of other things to talk about, no?

This entry was posted in Computers and Technology.
  • http://www.curiouslyincongruous.net Eric

    I'm certainly pleased for you on your new job. I'll miss your insights into Apple Inc. The media machine isn't very interested in facts but very interested in stirring up readership eyeballs. I think you'd be crazy to even mention Apple in your posts given your new job. Wish I had an interest in hockey or bird photography….

  • http://www.curiouslyincongruous.net Eric

    I'm certainly pleased for you on your new job. I'll miss your insights into Apple Inc. The media machine isn't very interested in facts but very interested in stirring up readership eyeballs. I think you'd be crazy to even mention Apple in your posts given your new job. Wish I had an interest in hockey or bird photography….